The Bystander Campaign:
The Bystander Campaign was the first social norms campaign produced by Make Your Move! It was launched in 2012. Posters were displayed in bathroom stalls across the city, placed in newspaper advertisements, and dispersed through social media. For two years, a 30 second advertisement played before movies at the local theater.
My Best Move Photo-Op:
During this time, the Make Your Move! team began asking community members what their best moves were for ending sexual violence. For years now, we have collected photographs of local Montanans who are committed to educating, intervening, and standing up for survivors. You can make a difference; make your move!
Agencies and organizations across the nation began asking for poster sets. With our support, some even made their own. If you are interested in starting a sister campaign in your community, please learn more here.